USPS Digital Heading Style
The Digital Style Guide (DSG) defines 5 levels of headings. In some cases, there are inverse variants as well as variants with certain components.
Heading 1 <H1>
- Use for page title
- Only one <H1> per page
- Font: Helvetica Neue 75Bold
- Style: 32px, Title Case
- Color: #333366
- Inverse style available (#FFFFFF text on #333366 background), example:
Inverse Heading 1
Heading 2 <H2>
- Font: Helvetica Neue 75Bold
- Style: 28px, Title Case
- Color: #333366
- Inverse style available (#FFFFFF text on #333366 background), example:
Inverse Heading 2
- Hero variant available (font: 22px), example:
Hero Heading 2 Variant
Heading 3 <H3>
- Helvetica Neue 75Bold
- 22px, Title Case
Heading 4 <H4>
- Helvetica Neue 75Bold
- 18px, Title or Sentence Case depending on context
Heading 5 <H5>
- Helvetica Neue 75Bold
- 16px, Title or Sentence Case depending on context
USPS Digital Text Style
The DSG defines body text as using Helvetica Neue with Arial as an alternative font. For desktop, body/paragraph text defaults to 66% width for improved readability. The default body/paragraph text size is 16px, and there is a limited palette of colors used for USPS Digital text:
- #000000 Black: Body text color
- #FFFFFF White (on #333366 background) used for inverse text, example:
Inverse Text
- #999999 Text Hover/Rules Gray used for utility navigation and ghost text
Special Use USPS Digital Text
There are several special use text styles that differ from standard body/paragraph text:
- Color: #FFFFFF White (on #333366 background), example:
Inverse Text
- Size: 10px
- Color: #000000 Black
- Used for legal Terms & Conditions (T&Cs), Privacy Policy statements, footnotes, and other compliance text (fine print)
- Size: 13px
- Colors: #E71921 USPS Digital Red or #FFFFFF White
- Alerts can be used at a global-, section-, page-, tool-, or application-level
Inverse Text
- Font-size: 16px
- Line-height: 22px
- List padding-top: 5px
- List padding-bottom: 5px
1-Column Text Areas and Callout Box Variant
On mobile, text areas expand to 100 percent width; however, on desktop, a single-column text area is limited to 60 percent of the overall body container width to improve readability and to accommodate callouts and related content. This paragraph is an example.
When a Callout Box is used, it is floated to the right of the associated text area.
Note: There is no mobile version of the desktop 1-Column Text Area with Callout Box.
<H3> Callout Box Title
- Related content link 1
- Related content link 2
- Related content link 3
- Related content link 4
- Related content link 5
2-Column Text Area with Header
2-Column Text Areas are only displayed in desktop (and tablet) views.
Sample First Column Heading
The desktop columns split the overall body container width evenly. 2-column text areas are typically used when there is a large density of content or, sometimes, to compare products or services.
Sample Second Column Heading
On mobile, Two-Column Text Areas stack vertically appearing identically to One-Column Text Areas.