The Direct Effect® initiative is a collaborative effort among academia,
the printing and mailing industry, and the United States Postal Service.
Through this program, students learn:
Direct Effect® offers free, downloadable educational resources, from live-client videos and campaign planning tools to micro-credential courses and webinar recordings. Use these resources to introduce your students to integrated marketing's best practices, innovations, digital solutions, and career opportunities.
LEARN MOREAs part of the Direct Effect® community, students can access e-learning, as well as internships and career opportunities shared by our industry partners.