Direct Effect offers marketing educators a variety of free and flexible tools, resources, and opportunities to bring integrated marketing to life.
All Direct Effect® materials are developed in collaboration with academics and industry experts.
Invite marketing, printing, design, and mailing industry experts to speak to your students and provide a glimpse into the industries' career options.
learn moreDirect Effect's free, online micro-credential courses provide students with the fundamentals of integrated direct marketing, giving them a leg up in the $1.6 trillion print and mail industry.
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Direct Effect® Innovation Challenges are one-day experiential learning events, during which teams of students create integrated marketing campaign concepts in response to real-world marketing challenges.
Our classroom tools and resources, such as live-client business cases and campaign planning exercises, are designed to be adaptable to an educators’ specific instructional needs.
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Want to bring industry expertise into your classroom?
Direct Effect can connect you with industry experts to speak on a variety of integrated marketing topics.
