Promotions & Incentives
Enhancing the Value of Mail with Technology & New Print Techniques
Make the most of how your customers interact and engage with mail. USPS offers mailing promotions and incentives to help you promote best practices for integrating mail with new technology and print techniques.
Initial Enrollment
To take advantage of USPS® mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.
How to Enroll in Mailing PromotionsMailing Promotions Portal
Mail advertisers: Start your participation in the discount and incentive programs for First-Class Mail® and USPS Marketing Mail® in the new Mailing Promotions Portal, which features a streamlined sample review process, improved submission tracking, and expert answers to your questions. Learn more with our free guide.
Guide to the USPS Mailing Promotions PortalMail Incentives
USPS currently offers three types of mail incentives: (1) the First-Class Mail and Marketing Mail Growth Incentives, (2) the Marriage Mail Incentive, and (3) the Catalog Incentive.
First-Class Mail & Marketing Mail Growth Incentives
To incentivize mailers to grow mail volume, the Postal Service is issuing postage credit to registered mail owners who grow qualifying First-Class Mail or Marketing Mail volumes versus a defined threshold. Participants must meet all other requirements.
Learn MoreMarriage Mail Incentive
Marriage Mail is a form of marketing mail in which marketing service companies combine advertisements from multiple businesses into a single mailpiece to reduce the cost of the mailing for individual customers. USPS will provide marriage mailers an incentive on Saturation USPS Marketing Mail letters and flats including Every Door Direct Mail® (EDDM®) pieces.
Learn More2025 Promotions
Building on the success of past promotions, USPS has developed the 2025 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 9 months.
2025 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.
Learn More2025 Integrated Technology Promotion
The 2025 Integrated Technology promotion continues to evolve our strategy of encouraging mailers to integrate direct mail with advances in technology. To participate in the promotion, the mailpiece must incorporate any of the following technologies: NFC technology, Video in Print (ViP), Augmented Reality, Mixed Reality, Virtual Reality, Integration with Voice Assistant, Mobile Shopping and/or Artificial Intelligence.
Learn More2025 Reply Mail IMbA Promotion
The 2025 Reply Maili IMbA promotion encourages the adoption of the Intelligent Mail® barcode Accounting (IMbA®), Qualified Business Reply Mail™ (QBRM™) and High Volume QBRM™ process. This will enhance the customer experience with improving visibility, while also delivering easier payment methods and faster delivery speeds Earned Value Credits. Participants will receive a 3% or 6% discount based on technology used. Static Barcode will receive a 3% discount and a Sterilized Barcode will receive a 6% discount.
Learn More2025 First Class Mail Advertising Promotion
The 2025 First-Class Mail® Advertising promotion is designed to encourage the use of First-Class Mail. First-Class Mail is a powerful tool to help businesses reach their target audience with impactful advertisements.
Learn More2025 Continuous Contact Promotion
The Continuous Contact Promotion encourages marketing campaigns with multiple touchpoints to adopt a more targeted approach that drives customer behavior. Through this promotion, participants receive a discount for sending follow-up mailings that repeatedly deliver qualifying USPS Marketing Mail® letters and flats to the same address. These repeated mailings must complement or build upon (but not duplicate) the initial mailing. The result is an ongoing, targeted conversation with the recipient, and the potential to increase conversion rates.
Learn MoreNEW! 2025 Add-Ons
New in 2025 are a series of add-ons to USPS Mailing Promotions. Participants will be able to increase their promotion discount by pairing the qualified mailpiece with features that enhance mail’s reach and ROI.
To participate in an Add-On, you must claim one of the Promotions.
Additional information on Add-Ons can be found within each Promotion Guidebook.
2025 Informed Delivery Add-On
The Informed Delivery Add-On allows participants to enhance their marketing with USPS’ omni-channel feature to give your mailpiece a digital element.
2025 Informed Delivery Add-On
2025 Sustainability Add-On
The Sustainability Add-On allows participants to enhance their campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source.
Learn More